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Designed with corporate executives and community leaders in mind, this handbook contains a game plan for organizing health events promoting weight loss. Following the FIT principles established in From Fat to Fit—F = Fun, I = Individualized, T = Teamwork—this guide provides a step-by-step, easy-to-follow action plan featuring detailed information on topics such as choosing the spokesperson who will lead and inspire the group, organizing the core team, obtaining funding, attracting participants, and staging the event. Samples of press and promotional materials as well as various waivers, forms, and checklists are also included.